Pinterest ads are an efficient way to gain brand awareness and recognition online. We will go through the benefits of Pinterest, and its ads for your business and why considering Pinterest into your marketing strategy is crucial. Understanding how Pinterest works is essential when figuring out a proper strategy to use it for your business. Pinterest also functions as an alternative search engine, where a business can utilize optimized content to promote themselves further and gain more traffic, sales, and brand awareness.
Pinterest advertising is an effective method to include in your digital marketing strategy.Īs a social media platform, Pinterest is a unique option for companies to use in their social media marketing. Even companies who think Pinterest demography might not be suited for them may find out that under the large user base that Pinterest reaches, you can find a profitable target audience to maximize your profits online. Key Pinterest metrics: 300m users every month, 98% of users have tried something new they found on Pinterest, 84% of users conduct their shopping research on the platform and 77% have found a new brand or product.ĭepending on the type of business, advertising on Pinterest can offer many benefits to grow online. The combination of a search engine and social media makes Pinterest a powerful marketing tool that understands their audience, for example, curating taste, or seeing trends before they happen. Pinterest shows Promoted Pins based on their users’ interests, past activity, and actions on websites as part of retargeting ads. Pinterest Ads are also called Promoted Pins. Pinterest ads are a way for brands and businesses to promote their offerings on the platform. Pinterest is a combination of a search engine and social media designed to help their users discover, save, and share new ideas.
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